CALIFORNIA: Meta is preparing a major redesign of Facebook that is expected to significantly change how users interact with the world’s largest social media platform.
According to reports, the company will soon begin testing a new “Reimagined Experience” aimed at transforming Facebook into a more video-centric platform, similar to TikTok.
Under the planned redesign, users opening the Facebook app will be greeted by a full-screen vertical video feed instead of the traditional news feed. The move reflects Meta’s continued focus on short-form video content, which has become increasingly popular across social media.
The redesigned interface is expected to prioritise immersive video viewing, making it easier for users to discover recommended content through an algorithm-driven feed. This approach closely mirrors TikTok’s signature browsing experience, where videos automatically play in full-screen mode as users scroll.
Meta has been steadily expanding its investment in short-form video through Facebook Reels and Instagram Reels in response to the growing popularity of TikTok. The latest redesign suggests the company is taking another step toward making video the primary way users consume content on Facebook.
The new feature will initially be introduced as a test with selected users before a wider rollout, although Meta has not yet announced a timeline for global availability.
Facebook, which remains one of the world’s most widely used social networking platforms, has undergone several design changes over the years. However, the upcoming overhaul is expected to be among its most significant, fundamentally changing the way users browse and engage with content.
The redesign underscores the broader shift within the social media industry towards short-form, personalised video experiences, as technology companies compete to attract and retain user engagement.
Meta has not yet disclosed additional details about other features that may accompany the redesigned Facebook experience. Further announcements are expected as testing progresses.
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